We deliver High-frequency data on consumer behavior and sentiment covering the homebuilding industry within the continental United States.

What does Home Builder Data do with your Google Account data?

Home Builder Data collects and saves the name, email address, and public profile image associated with your Google account. This information enables us to:

• Create your HomeBuilderData.com account and ensure you are authorized to share your organization's Google Analytics data with us.
• Contact you in order to resolve account issues regarding your account -- including authorization renewals, or a difficulty retrieving your Google Analytics information.
• We know you may have multiple Google accounts, so we display your public profile image only to you in your Home Builder Data dashboard to affirm that you've connected the desired account.
• We never sell or share your account information with any third-party.
• Please review our Privacy Policy for additional details.

What data does Home Builder Data collect from Google Analytics?

Home Builder Data saves the Google Analytics account, view, and profile information you share with us so that we may access the proper Google Analytics account. Once you've completed the authorization process, Home Builder Data saves the secure authorization credentials Google provides so that we may collect the data from your account on a daily basis. Our data collection will continue until you alter or remove our access authorization. Additional details about our data collection include the following.

• Home Builder Data requires read-only access to your Google Analytics account. We do not request any permission level that would grant us the ability to modify or delete any information related to your account.
• We collect and save the aggregate volume totals of specific metrics from your Google Analytics account.
• We do not access or save raw data such as page URLs, page titles, keywords, or other information that would identify the source of your Google Analytics activity once it has been saved.
• We collect various volume totals covering Users, Goals, User Geography, Traffic Medium, Sessions, and New vs Returning Users.
• Please review our Privacy Policy for additional details.

What does Home Builder Data do with my Google Analytics data?

Home Builder Data generates reports for our customers, like you, containing the aggregate totals of the data we collect. These reports may be static or interactive based upon the subscription level of the customer. Your Google Analytics data is never redistributed in any form that identifies the data as belonging to your organization, nor is it saved in such a way that would make that possible.

How does sharing my data with Home Builder Data benefit me and my organization?

The reports you receive from Home Builder Data provide an excellent view of how our industry is performing; providing perspective beyond that of just your organization's account. Common insights include:

• Your traffic increased/decreased over a period of time. Did other builders see the same shift?
• Is the event limited to your organization, or is this a larger shift in consumer behavior?
• One of your market areas has not seen traffic growth like you expected. Have other builders experienced traffic growth in that region?
• Is your conversion rate over or under your market's average? The national average?

Home Builder Data provides you a perspective previously unavailable to anyone in the home building industry, and it does so in a manner that keeps your data protected.